Opening Ceremony is set to expand its footwear category after signing a
global licensing deal with Aldo Product Services (APS), a division of Aldo
Group.
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The partnership will see APS working with the retailer on
merchandising, development and production of the footwear, while Opening
Ceremony will continue to spearhead the design. The first collection is
expected for spring/summer 2016.
Currently Opening Ceremony produces its footwear in-house and the line
is carried by more than 200 wholesale accounts, the new deal will see both
companies handling sales and distribution.
“We think it’s revolutionary for the shoe business. It’s an approach we
are very excited about given the shoes have consistently been a core part
of our brand,” said Opening Ceremony’s Carol Lim and Humberto Leon, in a
statement. “Bringing together our design with Aldo, one of the industry’s
smartest and largest shoe companies, is an innovation that we believe will
lead to great things for both our companies.”
Nicholas F. Martire, vice president of Aldo Product Services, added:
“We feel there is a perfect alignment between Opening Ceremony’s design
leadership and APS’s unmatched production capabilities.
“Opening Ceremony is without a doubt one of the most inspiring brands
of our time, and its success is a true testament to Carol, Humberto and the
incredible team they have built.”