“Real people, Real stars” this is the slogan of the new marketing campaign of Germany’s Volleyball League (DVL). The campaign includes videos of the competition’s leading players.
“Our stars are human beings just as we are,” DVL President Michael Evers said at the launch. “They deliver something extraordinary at every level and they fully deserve to be presented to the public for what they really are.“
Volleyball fans have been invited to create and film their own videos based around the sport and how it helps them deal with daily situations or problems. A special jury will then evaluate the quality and innovative spirit of the videos after the February 15, 2011 deadline and announce the winner.
https://www.youtube.com/watch?v=VBNkc11YS3g
Additionally, the DVL will showcase two of the league’s players – one male and one female – on a monthly basis, selecting them for not just their performances on court and but also for what they do in their daily lives, so continuing the spirit of this campaign. The aim is to show that Volleyball stars are more than sports people and are often very much involved in social projects or other activities positively affecting people around them. It will afford fans some insight into the private lives of their favourites, including some backstage shots capturing the way they prepare for games and the different rituals they follow.
source: FIVB