It is being said that on February 28th, 2019, All Elite Wrestling, LLC applied for yet another trademark through The United States Patent & Trademark Office. This time, AEW is applying to trademark “All Elite Wrestling – AEW”.
According to the filing, “[t]he mark consists of the term ALL ELITE WRESTLING AEW surrounded by rectangular border, with the words “ALL ELITE” in smaller font on top, the stylized wording AEW in bigger font in the middle, and the word ‘WRESTLING’ in smaller font at the bottom.”
Also it is being said that the design is to be associated with AEW music and ringtones, merchandise such as posters and trading cards, mugs and glassware, toys and Christmas ornaments, clothing, bags and backpacks, various forms of retail sales, as well as the live streaming of events, among other things.
This new filings submitted by All Elite Wrestling reportedly comes after previous trademark applications being refused by The USPTO due to a variety of technical grounds. These previous trademark applications include the original AEW design and wordmark, ‘All Elite Wrestling’, ‘AEW Double Or Nothing’, ‘AEW All Out’, ‘Tuesday Night Dynamite’, ‘Fight For The Fallen’ and ‘Change The Universe’). It was also said that AEW has six months from The USPTO’s February 19th, 2019 letter of initial refusal to rectify its rejected trademark applications.
What is unknown at the moment is whether these new trademark application has any impact on AEW’s previous filings. The February 28th, 2019 application could be used to replace the prior AEW design; however, given the distinctive appearance and description of this most recent filing, it is most likely merely a variant logo design.
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