Picture this: You're strutting the busy streets of New York City, looking stylish in a black and white outfit. Everyone is trying not to stare. Your hair is styled in the most effortless waves, flowing behind you as your make your way down the sidewalk. No, you're not in a shampoo commercial—you're Katie Holmes on a regular Thursday afternoon.

The actor, who is currently appearing on Our Town on Broadway, brought a retro shampoo to commercial to life in NYC on November 21. Her dark hair, brightened by a handful of caramel blonde highlights concentrated near her face, was worn long and parted in the center and styled in oversized, S-shaped bends starting near her ears. Holmes's waves are too undone to be considered “Old Hollywood” waves, and loose and flowy to be classified as beachy waves; however they have that same unfussy, easygoing je ne sais quoi, especially as she moves. Just watch them in swing about as she walks! The question is: did Holmes hit ‘em with the curling iron or did she wake up with the ultimate shampoo-commercial waves?

Seriously, does this photo not look like a still from a Pantene commercial? The outfit! The city setting! The hair-whipping-around-in-slow-motion shot!

Holmes is the queen of the casual, perfectly-imperfect hairstyle, and has been since her Dawson's Creek days. She gravitates toward simple styles both in her wardrobe and her hair and makeup routine, and while she occasionally steps outside her comfort zone to try things like choppy baby bangs, easy waves are definitely her go-to. (She does occasionally revisit the ’00s with super-sleek, pin-straight hair.) Holmes has the done-but-not-*done* look down to such a science that even winter hats are no match for her hair, which is really saying something. As someone with unpredictable wavy hair, I have to admit that I’m jealous.


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Now, watch Brooke Shields show off her easy, go-to routine:

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