London – Lingerie giant
Use this code: has launched a new campaign which
brings together two of their target audience main interests: and discounts through a channel they are
well versed in: social media.
The new marketing campaign, developed to help promote Victoria’s Secret new
fragrance line named ‘Tease,’ invites customers to take a selfie in
front of an in-store display featuring a mirror with the hashtag #VSTEASE,
share it on Instagram with the hashtag #VSGIFT and present the image to a
sales associate in exchange for a free gift. The global campaign, which was
officially launched in Victoria’s Secret stores across the globe last week
was devised to help drive traffic to its stores, whilst encouraging
user-generated content.
On Instagram alone the hashtag #VSTEASE counts 8,246 posts at the point of
publication, with one post that was regrammed by Victoria’s Secret official
account receiving over 225,000 likes.
Morning, Angels! First 10 to share
their #VSTease selfie in stores get a FREE rollerball. #regram @danielleprescodAlthough Victoria’s Secret is no stranger to give-aways, using selfies as a mobile strategy taps directly into millennials interests. “In-store selfies tied to social media are a great way for retailers to drive traffic to their stores and engage shoppers,’ said Ken Morris, principal at Boston Retail Partners to Mobile Commerce Daily. “Selfies have become a hot trend among the younger generations and they present opportunities for retailers to leverage this fascination to connect with their customers in an entertaining way. Social shopping, with likes and dislikes, is becoming prevalent among millennials and it is likely to extend to other demographics.”
Click Here: mochila fjallraven