Online fashion marketplace Lyst has launched its first content channel
which has been dubbed: The LongLyst. The new channel, which aims to bring
Lyst’s brand values to life, whilst connecting the platform closer to its
users, is part of Lyst’s overall brand relaunch.
The LongLyst will feature unique content concerning style, trends,
business, fashion, arts and more, all exclusively written for Lyst by
writers and industry key figures, such as designer Adam Lippens, Jeremy and
Elizabeth of Summer Camp and fashion historian Caroline Cox.
Editorial content on the site will be developed around four main pillars;
‘Read(dress)’, which will personal opinions on style covering all aspects
of the industry, ‘Vetemology’, which aims to trace the historical and
cultural development of a trend, from beginning to end, ‘What I Wore When’,
which will offer short stories combining the sartorial choices made in real
life with shoppable looks and ‘Mavericks’, honest life lessons from
independent minds across the fashion, business, arts and tech worlds.
The LongLyst also invites the Lyst’s users to submit their own stories to
be published on the ‘Read(dress)’ section.
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